A Makgeolli Beyond Race, Gender And Ethnicity.
What Is Makgeolli
Makgeolli is a traditional Korean alcololic beverage that has been enjoyed for over a thousand years
Makgeolli offers a rich cultural heritage, this milky and slightly effervescent beverage holds a special place in Korean social gatherings and culinary traditions. Crafted through the fermentation of rice, wheat, and water, makgeolli boasts a unique combination of sweet and tangy flavors, making it a distinct and refreshing drink.
The brewing process involves fermenting a mixture of rice and water with nuruk, a traditional Korean fermentation starter. This results in a cloudy appearance, giving makgeolli its characteristic milky white color.
What Is Canmak
Canmak was developed in efforts to modernize and globalize makgeolli putting a modern twist on a thousand year old Korean traditional drink. Recreated into a premium ready-to-drink cocktail, Canmak infuses globally accepting flavors to Kormakgeolliea’s traditional alcohol drink while increasing acceptance by following the global demand for lower ABV and increasing familiarity of global consumers by packaging in ready-to-drink aluminum cans.
The brand's logo combines Western and modern elements, while its color palette signifies the celebration of a thousand-year-old history. Drawing inspiration from the vibrant and dynamic hues found in traditional palaces and the patterns of hanbok, traditional Korean clothing. Canmak’s visual identity reflects a harmonious blend of modernity and cultural heritage.
